The grinch who stole football

Nothing against the french, but they’ve been unloading Nouveau plonk in America around Thanksgiving time, for years!  They seem to ship over whatever they CAN’T sell in France…a country which produces 4 times more wine than America.  Their problem: the wines must be flown halfway around the world during the busiest time of year!  So, like the Grinch who stole Christmas they may have decided to destroy Nouveau in the American West,  once it became clear that without French subsidies, and the escalation of fuel prices, it would be difficult to compete.  Economics 301 at Chico State called this a “scorched earth policy”  (plus Airbus began grabbing more French subsidies, hence the 2005 riots in the Languedoc region;  a vintage we remember well because our warehouse burned to the ground later that year).  Winemakers can be a rough bunch!