Western wine country brings the farm to market, in fact we intend to float our wines down the Napa River this year and across the bay to the SF Ferry building at a pace similar to my college days at Chico State (many of which were spent tubing down the Sacramento River during class drinking Beringer Nouveau)… and we’ll still beat the French to market, Concord jet and all. California soils have always produced bigger, fruitier wines which lend themselves to a Nouveau style. Our timely and delicate delivery to the marketplace locks in freshness and lower prices thanks to healthy regional transportation. The good French stuff never leaves Paris or Beaujolais for that matter… and rightfully so. The good people of Beaujolais deserve the best from their country. Just like we do out West!
Daily Archive for September 10th, 2009
We intend to bring it back, local. Thankgsiving Turkey, Andrew Lane California Nouveau, and American Football!
Nothing against the french, but they’ve been unloading Nouveau plonk in America around Thanksgiving time, for years! They seem to ship over whatever they CAN’T sell in France…a country which produces 4 times more wine than America. Their problem: the wines must be flown halfway around the world during the busiest time of year! So, like the Grinch who stole Christmas they may have decided to destroy Nouveau in the American West, once it became clear that without French subsidies, and the escalation of fuel prices, it would be difficult to compete. Economics 301 at Chico State called this a “scorched earth policy” (plus Airbus began grabbing more French subsidies, hence the 2005 riots in the Languedoc region; a vintage we remember well because our warehouse burned to the ground later that year). Winemakers can be a rough bunch!
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